ABOUT US
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At ETCT Consulting, our dedication to excellence is unwavering. We are committed to delivering world-class, value-added training programs, fostering innovation, and building strong, lasting relationships. These principles form the cornerstone of our business.
Founded in 2020 by Mr. Eric Tsu, CEO of ETCT Consulting has been a pillar of support for business owners, entrepreneurs and sales professionals, especially during the challenging MCO lockdown period.
- Proven Track Record: Since our inception, we have successfully supported numerous clients through various challenges, including the MCO lockdown
- Expert Leadership: Guided by Mr. Eric Tsu, we bring extensive experience and industry knowledge to our clients
- Client-Centric Approach: We prioritize our clients’ needs and goals, ensuring our services align with their aspirations

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To be the Largest Preferred Training, Coaching & Business Consulting Firm in Asia
#1 Malaysia One-Stop Training, Coaching & Consulting Services Provider for Financial Services Institution (FSI) & Teams
Key Aspects of Our Vision
- Excellence in Service Delivery: We strive to set the benchmark for quality in training, coaching, and consulting services. Our focus is on delivering value that exceeds client expectations, consistently achieving outstanding results.
- Innovative Solutions: We aim to lead the industry with cutting-edge methodologies and practices. By fostering a culture of innovation, we help clients navigate complex challenges with creative and effective solutions.
- Client-Centric Approach: Building strong, lasting relationships with our clients is at the heart of our vision. We prioritize understanding our clients’ unique needs and goals, ensuring our services are always aligned with their success.
- Expansive Reach: Our goal is to have a widespread presence across Asia, making our services accessible to a diverse range of businesses and professionals. We plan to expand our footprint through strategic partnerships, regional offices, and an extensive network of consultants.
- Empowering Growth: We are dedicated to empowering individuals and organizations to reach their full potential. Our comprehensive training programs, expert coaching, and strategic consulting are designed to drive personal and professional growth.
- Thought Leadership: As a leading firm, we aim to influence and shape the industry by sharing our expertise and insights. Through publications, seminars, and speaking engagements, we contribute to the broader business community.
- Sustainable Impact: We are committed to making a positive and sustainable impact on the communities we serve. Our vision includes fostering responsible business practices and contributing to societal well-being.
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OUR MISSION
To help Salespeople, Business Owners and Companies to uplift their noticeable performance in multiple aspects through Training, Coaching and Consulting
Delivering Value-Added Services
We excel in providing top-tier training and coaching services designed to enhance professional capabilities and business acumen
Building Trust
Through our consistent and reliable service, we have earned and continue to earn the trust of numerous individual and corporate clients
Empowering Growth
Our programs are tailored to empower both individuals and organizations, enhancing their skills and strategies to achieve greater success

We adopt strong Coaching Culture in our organization where Building Our Client’s Success (instead of our own) is always our main priority. Like any sports event, Players (Our Clients) are always the ones who are winning the game and enjoy the triumph where Coaches (Us) enjoy the self fulfillment witnessing our Players’ successes in their own journey.
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Core Values
These guiding principles shape our approach and drive us to deliver the highest quality service and support.
Empowering Talents
We focus on empowering Known and Unknown (hidden) Talents of our Clients for them to achieve noticeable Breakthrough in Life & Business Performances
Engineering Transformation
We aim to assist our clients to experience Transformation in both Personal & Business aspects that could lead to Upliftment in Measurable Performance
Ensuring Truthfulness
We Train, Coach and Consult our client with a Sincere & Open Heart, Upholding the Right Business Ethics. Being profitable is part (not all) of our business agenda but what is more important to us is to Ensure Right Values are delivered to our client who placed their trust on us.
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At ETCT Consulting, our team is made up of dedicated professionals with extensive expertise. We are committed to delivering outstanding training, coaching, and consulting services to help individuals and organizations achieve their goals.

Coach Eric Tsu
Founder & Principal Trainer
Meet our Coach Eric Tsu, who is a seasoned professional in the realm of training, coaching, and consulting, with a stellar track record of accomplishments and certifications to his name.
Professional Credentials:
As a Certified Training Professional (CTP) recognized by the Financial Accreditation Agency (FAA) and a Certified Master Coach (CMC) accredited by the International Coach Federation (ICF), Coach Eric Tsu brings a wealth of expertise and experience to his role. With additional certifications including Certified NLP Coach and Certified BAMC trainer, Mr Eric’s commitment to excellence is evident in his pursuit of continuous learning and development.
Experience and Impact:
Mr Eric’s impact extends far and wide, having trained and coached over 500 sales leaders and 6,000 salespeople across Malaysia. His engagements span various industries, including insurance, banking, real estate, and more, showcasing his versatility and adaptability in delivering tailored solutions to diverse client needs. With over 1,000 training sessions conducted both physically and online, Eric’s influence resonates deeply within the professional community.
Noteworthy Achievements:
Eric’s contributions have earned him recognition on national and international platforms. He was interviewed by Shanghai Talk of Fame Season 8 and invited as a guest sharing speaker on “You Streaming,” a Mandarin podcast program under Astro Malaysia. His designation as a Registered Financial Planner (RFP) by the Malaysia Financial Planning Council further underscores his expertise and credibility in the financial services industry.
With a passion for empowering individuals and organizations to unlock their full potential, Eric Tsu embodies a commitment to excellence and a dedication to making a meaningful impact in the lives of others.
Ms Yap Pei Jun
Project Director
As the Project Director at ETCT Consulting, Ms Jun is committed to upholding our mission of delivering world-class, value-added services. She believes in fostering a collaborative environment where innovation thrives, and client success is the ultimate goal. Ms Jun’s approach is client-centric, focusing on understanding and addressing the unique needs of each client to drive tangible results.

- Sales Expertise: Ms Yap Pei Jun has over 10 years of experience in sales, having excelled in various roles that demanded strategic thinking, relationship-building, and exceptional communication skills. She has a proven track record of driving revenue growth, exceeding sales targets, and nurturing long-term client relationships.
- Project Management Experience: With a strong foundation in project management, Ms Jun has successfully led numerous projects from inception to completion. She is adept at coordinating cross-functional teams, managing resources efficiently, and ensuring timely delivery of project milestones.
- Driving Sales Performance: Ms Jun has consistently achieved top sales performance, recognized for her ability to understand client needs and offer solutions that drive value.
- Successful Project Delivery: Ms Jun has overseen the successful completion of numerous high-stakes projects, ensuring that they were delivered on time, within scope, and on budget.
Join Our Team
#1 Malaysia One-Stop Training, Coaching & Consulting Services Provider for Financial Services Institution (FSI) & Teams
Contacts
BO1-A-9, Menara 2, KL Eco City, 3, Jln Bangsar 59200 Kuala Lumpur WP Malaysia
Office Hours
- Monday to Friday: 9am – 5pm
- Saturday & Sunday: Closed
- Public Holidays: Closed
Our Services
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